Editorial Guidelines

Music artist write-ups must conform to the following Editorial Guidelines in order to be eligible for payment. Please pay close attention to these guidelines in terms of writing style and linking criteria for any hyperlinks you may have in your music artist write-up.

  • Good quality writing with an evocative description of the sound of the music artist.  So much “music writing” on the web today is not about music at all but rather boring stuff about album releases and other administrative minutia in the business life of a music artist.  We are looking for something different: write about THE SOUND of a music artist.  How do you feel when listening to their music?  What does it feel like to hear the sound of this music artist at a live show?  What do you like about the sound of this music artist?
  • Minimum 100 words.  Your music artist write-up must be at least 100 words in length to meet the quality level of our editorial guidelines.  Your music artist write-up can be longer than 100 words if you wish to producer a longer write-up for editorial or personal reasons.  We prefer Music artist write-ups fewer than 1,000 words, but music artist write-ups longer than 1,000 words will not necessarily be rejected if they are well-executed long-form articles.
  • Not a review.  We do not believe in “reviews” of music artists or their albums.  Everything in your music artist write-up must document your positive and optimistic observations of this music artist.  There are millions of “music review” websites out there and we feel (strongly) that any criticism of a music artist is unnecessary and unhelpful in today’s music world.  If you feel like you can “help” the music artist improve their craft by giving them some pointers or other criticism, please become part of a different editorial network.
  • Not about Pulse Music TV.  Avoid specific references to “Pulse Music TV” in your write-up.  Just write about the music artist naturally, why you like them, and why you feel like listening to their music and attending their live shows is a good idea.
  • Artist Name Hyperlink.  The exact name of the music artist must appear at least once in your music artist writeup.  The spelling and punctuation of the music artist’s name must be exactly as it is spelled on the music artist profile page on our Pulse Music TV website.  Each occurrence of the music artist name must be hyperlinked, and this hyperlink must point to the correct music artist profile URL on our website Pulse Music TV.  As an editorial/creative decision, you may also include nicknames or abbreviations for the music artist name, and these music artist nicknames or abbreviations must also be hyperlinked to the music artist profile page on our website Pulse Music TV. If you mention other music artists in your write-up (as comparisons, for example) these other music artist names must be hyperlinked to their corresponding music artist profile page on our Pulse Music TV website, or if there is no music artist profile page on our website for this music artist, leave the comparison music artist name “bare” without any hyperlink at all.  Please see the “Hall of Fame” write-ups below for specific examples of linking criteria for the Artist Name Hyperlink.
  • Region Hyperlink.  In addition to the Artist Name Hyperlink, your music artist write-up must contain at least one hyperlink to the regional calendar on Pulse Music TV for the region you are writing about.  The exact link text is up to you as an editorial/creative decision.  You can link the region name, the city name, a nickname for the city (e.g. “The Windy City” or Chicago), or even just use the concert details information as link text for the region hyperlink.  Please see the “Hall of Fame” write-ups below for specific examples of linking criteria for the Region Hyperlink.
  • No Other Hyperlinks. Except for the Artist Name Hyperlink and the Region Hyperlink described above, the content of your music artist write-up must not contain any other hyperlinks, and the text content of your music artist write-up must not link to any other websites, including your own website. Supplemental/functional “add a comment” hyperlinks and other functional hyperlinks common to modern websites and blogging software are acceptable as long as it is clear that these functional hyperlinks are not part of the actual content of your music artist write-up.
  • Images and Media. If your music artist write-up contains any images, these images must be images of the music artist themselves or associated images such as album art, logos, etc. Each of these images must in your music artist write-up must EITHER hyperlink to the music artist profile page on our website Pulse Music TV OR it is acceptable for these images in your music artist write-up to be left “bare” with no hyperlink at all.  You are also free to embed media if you wish, including YouTube videos, SoundCloud, etc.  You may not link to the iTunes Music Store, or any other online digital music store.  Any place where you want to link to the iTunes Music Store, or another music store, you must replace that hyperlink with a hyperlink that points to the music artist profile page on our website Pulse Music TV.  As a Local Marketing Partner, you are solely responsible for ensuring that you have the legal right to use any copyrighted media or content used in your music artist writeup.  Local Marketing Partners found to be using materials in violation of copyright terms will be terminated from our Local Marketing Partner Program and forfeit any claims to any pending payments from our Local Marketing Partner Program.

Please read and understand the content, text, layout and hyperlinks in the Hall of Fame music artist write-ups listed below as demonstrations of our Editorial Guidelines outlined above.  Please play particular attention to the general writing quality and writing style as well as the specifics of the Artist Name Hyperlinks and the Region Hyperlinks.


Hall of Fame Music Artist Write-Up#1: Dumpstaphunk

Dumpstaphunk hearkens back to when you went to a club for the sheer pleasure of the music, jam bands would play for as long as the crowd was around, and shows bounced on into the wee hours of morning.  These days funk can be seen as an ancient art form, embedded in the bassy hooks and pre-disco vocals of godfathers like George Clinton and James Brown.  The New Orleans Dumpstaphunk act can trace that heritage, representing both musical and literal bloodlines, through a lifetime of inspiration from pioneers Art and Aaron Neville.   Injecting funk into modern musical dialogue, they go heavy on bass, dabble in politics, jam unpredictably and are quite happy to be pigeonholed.  “Funk’s not even a genre at the Grammys, yet it inspired so many,” they wisely observe.  Dumpstafunk was born for the live stage, where you can expect raucous energy, a strong rhythm section, gritty guitars, penetrating vocals, and a passionate crew that does funk its own way.

Next Friday in Chicago get happily pigeonholed with Dumpstafunk after a raucous opening act by Waxahatchee.

OBSERVATIONS:

  • As an editorial/creative choice, the exact spelling of the music artist name “Dumpstaphunk” is hyperlinked to meet the Artist Name Hyperlink criteria specified in our Editorial Guidelines, and there are no nicknames or abbreviations of the music artist name in this particular write-up.
  • The proper name of “Chicago” satisfies the Region Hyperlink criteria specified in our Editorial Guidelines.
  • The opening act “Waxahatchee” mentioned at the end of this particular write-up is hyperlinked to the correct music artist profile page on our website Pulse Music TV as specified in our Editorial Guidelines.  At the time of writing, there are no Pulse Music TV artist profile pages for “George Clinton”, “James Brown”, “Art”, or “Aaron Neville” so these music artist names are left “bare” without any hyperlink at all as specified in our Editorial Guidelines.

 

 

Hall of Fame Music Artist Write-Up#2: Jon Spencer and his Blues Explosion

Jon Spencer and his Blues Explosion made their name as the sweat-drenched claimants of America’s pre-millennial indie dance floors. Now a stadium-filling tour de force with a back catalogue to die for, they spare nothing in laying themselves bare night after night. Brutal riffs and rhythms couple with a borderline tasteless grunt in Spencer’s lyrics as he channels the great rock gods of old.  Spencer long ago honed a sharp and convincing vocal style of his own, ranging from soulful asides to gritty rave-ups – all while working a stripped down electrified country blues sound that isn’t shy of newer fangled modes of rougher distorted guitars and occasional effects. Masters of noise and deceptively simple melodic brilliance, expect a (figurative) bash on the head with riffs, angst and abrasive joy.

On Saturday night The City That Never Sleeps hosts the great rock gods of old, The Jon Spencer Blues Explosion, after the deceptively simple melodic brilliance of We Are Hex.

OBSERVATIONS:

  • As an editorial/creative choice, “Jon Spencer“, “Spencer’s” (with the possessive apostrophe) and “Spencer” are hyperlinked to the Pulse Music TV artist profile as nicknames for the music artist, however the hyperlinked “The Jon Spencer Blues Explosion” at the end of the write-up is the single link that meets the Artist Name Hyperlink criteria specified in our Editorial Guidelines.
  • A well-known nickname for New York “The City That Never Sleeps” satisfies the Region Hyperlink criteria specified in our Editorial Guidelines.
  • At the time of writing, there is no Pulse Music TV artist profile page for “We Are Hex” so this music artist name is left “bare” without any hyperlink at all as specified in our Editorial Guidelines.

 


 

 

Hall of Fame Music Artist Write-Up#3: Waxahatchee

Waxahatchee’s strength is in her bold but vulnerable vocals which are building her a formidable reputation for beautiful, naked introspection on the indie scene. By 2013, Katie Crutchfield had become a critical darling, and Waxahatchee is her current incarnation. Her evolved sound is characterized by fuzzy electric guitars and layered harmonies, all cut with distinctive, aching lyrics. Waxahatchee’s complex and nuanced sound explodes when live on stage – whether the number is an intimate, low key shot to the heart or a wild and glorious thrasher that lifts the room. If her lyrics don’t rip open old wounds, the tremble in her voice surely will as she punches through with wailing vocals and a magnetic, unassuming charm.

On Wednesday May 13 in Sin City you can hear Waxahatchee’s complex and nuanced sound after Girlpool and Fleabite explode onto the stage.

OBSERVATIONS:

  • As an editorial/creative choice, “Waxahatchee’s” (with the possessive apostrophe) and “Katie Crutchfield” are hyperlinked to the Pulse Music TV artist profile as nicknames for the music artist, however the hyperlinked “Waxahatchee” is the single link that meets the Artist Name Hyperlink criteria specified in our Editorial Guidelines.
  • A well-known nickname for Las Vegas “Sin City” satisfies the Region Hyperlink criteria specified in our Editorial Guidelines.
  • At the time of writing, there are no Pulse Music TV artist profile pages for “Girlpool” or “Fleabite” so these music artist names are left “bare” without any hyperlink at all as specified in our Editorial Guidelines.

 

 

Hall of Fame Music Artist Write-Up #4: Snakehips

Fusing dance, soul and old-school R&B with something dreamy, London two-piece Snakehips are all about splashing out that laid back summer vibe onto the throbbing masses.  This outfit grooves with catchy electronic hooks mingled with classic R&B, swirling bass and slick, sick samples that flirt with some serious stage-back visual productions to birth a glossy haze of beat-pinned happy.  Even if eschewing originality for, in their own words, “golden era hip-hop and R&B with modern production techniques,” their experimental cutting edge sound has the kind of earworm magic that makes you stop what you are doing and ask what’s playing.  Prepare thyself for sexy, sweaty summer dance floor bangers, strong rhythmic assaults, sinuous vocal deliveries and just enough soul to move all the hips in the house.

On Friday May 15 in San Francisco you can flirt with the catchy electronic hooks of Snakehips after Priory sings along with tuneful pop chants.

 

OBSERVATIONS:

  • As an editorial/creative choice, the exact spelling of the music artist name “Snakehips” is hyperlinked to meet the Artist Name Hyperlink criteria specified in our Editorial Guidelines, and there are no nicknames or abbreviations of the music artist name in this particular write-up.
  • The hyperlinked region name “San Francisco” satisfies the Region Hyperlink criteria specified in our Editorial Guidelines.
  • At the time of writing, there is no Pulse Music TV artist profile page for “Priory” so this music artist name is left “bare” without any hyperlink at all as specified in our Editorial Guidelines.

 


 

 

Hall of Fame Music Artist Write-Up #5: Rey Pila

Rey Pila combines loud, driving synth beats with upbeat melodic guitars and low, rolling vocals to create a goth synth pop-rock masterpiece.  Initially a solo project of Diego Solorzano, the five piece originally came together in Mexico before shifting to New York. The deep, crooning vocals from Solorzano layer powerfully with playful indie rock melodies and guitars. His stage presence is impressive and carefree, and the frontman’s high energy performance filters down to their enthusiastic audience. The band has a bold, slick sound with big, satisfying guitar hooks that drag you along for a wild ride. They stand out from the introspective indie-rock crowd and the dark-wave vocals weaving over new wave frequencies don’t require any translation: get out on the dance floor!

Next week in Dallas you can get out on the dance floor with Rey Pila and a host of other characters.

 

OBSERVATIONS:

  • As an editorial/creative choice, “Diego Solorzano” and “Solorzano” are hyperlinked to the Pulse Music TV artist profile as nicknames for the music artist, however the hyperlinked “Rey Pila” is the single link that meets the Artist Name Hyperlink criteria specified in our Editorial Guidelines.
  • The hyperlinked region name “Dallas” satisfies the Region Hyperlink criteria specified in our Editorial Guidelines.
  • There are no other music artists mentioned in this particular music artist write-up, so no need to link to any other music artist profiles on our Pulse Music TV website as specified in our Editorial Guidelines.